Asia Pacific Post Country Guide

MARKETING MATTERS

Marketing Strategy

APP ePacket members have different business environment, challenges and opportunities. This marketing strategy had been formulated in accordance with generic needs of members. Members could take this marketing strategy as a general reference to further formulate their own detail marketing strategy to address their specific environment, challenges and opportunities.

APP ePacket Marketing Strategy (Draft)

Marketing Plan

This marketing plan is designed to assist members stepping through the process of developing well structured marketing plan tailored to their business needs. APP Office encourage members to use this template to develop their marketing plan to lead a focus well planned and effective marketing activities to improve the business performance and to enable them to carry out easy result monitoring and evaluation.

APP ePacket Marketing Plan Template

Marketing Plan Workshop Material

This is a two days Marketing Plan Workshop. The material is basically a step to step guidance and practice in developing a Marketing Plan. It consist of presentation file in power point format and some worksheet for practical exercise.

Marketing Plan Presentation

Marketing Plan Worksheet